Digital City is the youngest enterprise of the Koohiji Group. Formed in 2006, the Company addresses the growing demand for digital entertainment content and for value added services’ platforms needed by operators, handset vendors and media owners. It serves as a one-stop shop which meets the needs of all mobile operators and content re-sellers across the MENA region.
Arabic, Hollywood, Bollywood, Indian, Pakistani, Philippines, Persian, Bangladeshi, Sri Lankan and African content form part of the offerings by Digital City to suit the preferences of all users across the region.
This new venture will enable UAE and MENA region users to gain legitimate ccess to digital entertainment content on their mobile phones. The range of content available from Digital City will include all kinds of ring tones including poly tones and ring back tones, MMS or still and animated images, theme wallpapers, screensaver, games, applications, News updates, video and audio clips, and interactive content including movie trailers, synopses, reviews and previews.
Digital City also provides value added services like Caller Ring Back Tone (CRBT) platforms, Voice Platforms, SMS & MMS Gateways and other specialized services.
The venture would provide digital content to Motorola phones by Globalnet – our group venture, as a value addition and thereby offering a product differentiator. It also manages the Hellomoto shop for Motorola through which every Motorola handset user can download content over web and wap. This service is in a roll-out phase and will cover the Middle East region, Africa and Turkey. A project of such magnitude has never been attempted in this region before.
In today’s world of converging technologies, the company would be on the constant look out for opportunities beyond the Digital content in order to achieve higher business growth levels.
